Candidate Evaluations

Candidate Evaluations


iVoterGuide not only follows the money and the votes, we look at past and current supporters, as well as what the candidates say about themselves. We also provide candidate evaluations and projected vote ratings through comprehensive research and evaluation of five areas:

  • campaign finance data
  • endorsements
  • legislative scorecards
  • panel evaluations
  • candidate questionnaires

iVoterGuide provides a depth and breadth of research not offered by any other voter guide.

Each of the research areas is explained in more detail below.

Legislative Scorecards

iVoterGuide gets legislative scorecards from approximately 150 organizations across the country. To help ensure that we represent a balanced view, we go to national and statewide organizations as well as to liberal and conservative organizations.

Each of the organization’s scores are visible on the candidate profile, as is a graph aggregating the scores and showing them as percentages on liberal and conservative spectrums.

Why are scorecards important?

Scorecards reflect grades or ratings given by third-party organizations to candidates based upon actual votes cast for certain bills or measures since they have been in office. iVoterGuide considers this data to be very important when evaluating candidates because it is outside evidence of a candidate’s commitment to their values and to their campaign promises.

Campaign Finance Data

Records are obtained from the Federal Election Commission (FEC) and state-level agencies to identify donations given and/or received by federal and state-level candidates. iVoterGuide contained over 67 million records in our database, and the list is updated regularly.

Why is the money trail important?

Money shows us links between people and organizations and also gives insight into stances on important issues.

Although people, corporations, and organizations give money for many reasons, iVoterGuide puts the most weight on issue-driven donations because they go to the heart of how a candidate will vote on topics most important to you.

iVoterGuide also uses donations to and from candidates to produce Projected Vote Ratings.


We ask the candidates directly for endorsements they receive. We go further, though, and gather endorsements from both liberal and conservative organizations and individuals. We currently search over 1,000 organizations and individuals for endorsement information.

Why are endorsements important?

Endorsements in campaigns are much like references for a job interview. They help define candidates and establish their credibility.

Candidate Surveys

Every candidate in a covered race is invited to participate in our issues survey, which is a carefully chosen list of questions, specifically targeted for the type of offices included in the election (federal, legislative, judicial, state education). Candidates are asked to respond to questions in categories such as: national defense, marriage, life, education, religious liberty, immigration, healthcare, Israel, and a statement of faith.

In key races, iVoterGuide might also perform independent research and provide links to external sources to supplement the survey. This method is used most often when the candidate has failed to answer the survey.

The process iVoterGuide uses to reach every candidate is also important. After the survey invitation has been extended, iVoterGuide follows up with emails, phone calls, and through social media to encourage candidates to complete the survey and to remind them of deadlines.

Finally, unlike other voter guides, iVoterGuide gives candidates the opportunity to preview the voter guide before it is published. They are able to see what the public will see and have the chance to report any erroneous data.

Why are candidate surveys important?

Surveys give candidates the opportunity to tell you who they are and what they stand for in their own words. iVoterGuide publishes the answers verbatim. Unlike debates, each candidate is given the opportunity to answer every question and to think through every answer.

iVoterGuide also carefully crafts our questionnaire so that candidates are asked to answer open-ended questions as well as agree/disagree questions. By nature, open-ended questions let the candidate give specific details as well as clarify any nuances they may see in other types of questions.

In the event that a candidate does not answer the questionnaire, iVoterGuide’s annotations are also crucial. We cite sources and use their exact words to give you information about where candidates stand.

At this time, iVoterGuide covers only contested races – meaning races where two or more candidates are running. As more resources become available, we hope to provide information on all candidates, but our priority is helping voters make a wise choice when presented with options.

Candidates are evaluated by teams of volunteer panelists who have a commitment to conservative values and a genuine desire to help voters make informed choices when they go to the polls. Panelists must successfully complete a comprehensive leadership survey that is very similar to the candidate survey. Additionally, they must provide references and sign documents acknowledging they do not have conflicts of interest in the race. We seek candidates in all 50 states.

Anyone can apply to be a panelist but must pass rigorous vetting to make sure they align with iVoterGuide values. If you are interested in serving as a panelist, please submit your name through this form to register with iVoterGuide and complete our leadership survey.

Once panelists are approved, they go through training so they understand the significance and relevance of each piece of information we have provided and are able to fairly and accurately evaluate each candidate.

As detailed in the first two questions, the information they are provided consists of candidates’ voting records; campaign contributions; endorsements; website and social media information; candidate responses to our survey; and other publicly available, originally sourced information such as press releases and direct quotations. Many panelists then do additional research and provide input. All information must be attributable, and we pass the additional information directly on to you in the Candidate Profile.

Once individuals are trained, they are assigned to a panel consisting of 3-5 members. Each panel is assigned a group of 30 – 35 candidates. Each panelist determines the candidate rating they would personally give each candidate, then they join in an online meeting with other fellow panel members to discuss their evaluations and recommend a panel-wide rating for each candidate.

Candidates are evaluated on a scale from very conservative to very liberal based upon the level of confidence that a panel has on whether the candidate will vote conservatively.

Finally, an oversight panel meets to review the evaluations.

The collective group rating as approved by the oversight panel is the evaluation you see on the voter guide.

Candidates are evaluated on a scale from very conservative to very liberal based upon the level of confidence that a panel has on whether the candidate will vote conservatively.

  • Very Conservative – At least 95% confident the candidate will vote conservatively
  • Conservative – 85-94% confident the candidate will vote conservatively
  • Conservative (Conditional) - 85-94% confident the candidate will vote conservatively, but without sufficient data points to warrant a full conservative evaluation
  • Somewhat Conservative – 70-84% confident the candidate will vote conservatively
  • Moderate – Less than 70% confident the candidate will vote either conservatively or liberally. Candidates fall into this category if there is not convincing evidence to classify them as either conservative or liberal
  • Somewhat Liberal – 70-84% confident the candidate will vote liberally
  • Liberal – 85-94% confident the candidate will vote liberally
  • Liberal (conditional) – 85-94% confident the candidate will vote liberally, but without sufficient data points to warrant a full liberal evaluation
  • Very Liberal – At least 95% confident the candidate will vote liberally

At iVoterGuide, we believe that every candidate is applying for the most important job he/she will ever have – the opportunity to represent you.

Millions of dollars are spent in the corporate world on the hiring process to find just the right candidate – and often much less is at stake than in the legislative and political arena. We recommend that you evaluate a candidate just like you would a potential employee, and that requires information.

  1. Find out what they’ve done.
    • Legislative scorecards and donor data are like a candidate’s resume. They let you know what’s important to the candidate as well as his/her experience and history.
  2. Meet them and listen to what they say.
    • Candidate surveys are the closest we can get to allowing you to interview the candidates. We ask the questions we think you would want to ask to get to the heart of their values and stances on important issues.
  3. Check their references.
    • No matter what is on a resume or how well individuals can represent themselves in an interview, it’s important to get information from those who know an applicant. Endorsements and contributions tell you what others think about the candidate and who is willing to align themselves publicly and invest in them.

iVoterGuide believes a good decision can only be made when you are presented with all of the information available.

We also know that different people have different priorities and process information differently. Some people believe that contributions are the most important data, while others look first to legislative ratings. Some voters want to see graphs and visual representations while others want to be able to view raw data.

Since every single vote matters, we present information in several ways so that every voter can get what they need to vote wisely.

Many voter guides simply show you endorsements of specific candidates or candidate’s positions on specific issues instead of giving you the facts on all the issues and letting you decide. iVoterGuide doesn’t tell you who to vote for; instead, we give YOU the information so you can decide for yourself and educate others.

Additionally, iVoterGuide goes directly to source materials, researching each candidate based on what they’ve done not just what they say they’ll do! We make all the research available to you online so you don’t just have to take our word for it. We believe the information is crucial to helping equip not just to vote but to confidently engage others and share information.

The depth of research provided by iVoterGuide is unprecedented. We’ve searched through over 62 million donation records, track more than 1000 endorsing organizations and aggregate scorecard data from approximately 150 organizations for thousands of candidates across the nation and down the ballot.

iVoterGuide is online and customized and can show you only the races on your ballot. We save you time and energy by having the information right at your fingertips whenever and wherever you need it.

iVoterGuide is proven. By just educating voters, iVoterGuide has helped deliver the winning margin for candidates up and down the ballot and from Washington to Florida.

Finally, iVoterGuide is built on Biblical foundations – not just on political issues, but also in the coalition model through which we partner with over 30 amazing organizations. We believe that we fulfill a particular purpose in the body of Christ, and that by working with other individuals and organizations – instead of competing with them – we are doing what God has called us to do.

Do you have more questions about iVoterGuide? See our Frequently Asked Questions!